Our clients choose Red Javelin because of our seasoned expertise, aggressive and persistent style and customer-focused approach to creating cost-effective public relations and marketing programs:

Customer-Focused
We believe that in order to succeed in today’s market, organizations must be customer-focused, not company-focused. This means clearly understanding what the customer wants, what the customer cares about, and what objectives the customer is trying to achieve. Red Javelin helps you to tightly align your marketing and communications strategy with your sales strategy and translates this into targeted executable, results-driven plans and precise execution. We focus on delivering targeted, high impact media coverage that moves the needle for your business. And we create clear, compelling and consistent communications that your customers will remember.
 
Panoramic marketing insight and expertise
Unlike other firms, Red Javelin has experience working as both the client and the consultant. Red Javelin multi-disciplined experience as senior PR professionals, management consultants, industry analysts, systems analysts, product marketers, marketing professionals and in venture capital gives you unique insight on how your company, products and services will be evaluated. We will advise you what will and won’t fly, how an analyst will view your presentation, craft clear stories that we know the media will find compelling, and help you develop an integrated launch and marketing plan that will work in harmony to maximize the effectiveness and the investment needed to launch an emerging high-growth company.
 
Aggressive and Persistent Style
Today, marketing to customers takes a lot more than presenting an interesting technology or a hot product. Traditional methods are no longer effective. Generating momentum requires packaging, creativity and persistence. Red Javelin is relentless at finding the "hidden target," using new and creative approaches to succinctly articulate and consistently deliver your key messages. We don’t give up and ensure that when we approach the media, we are not wasting our time or theirs. We excel at developing and packaging your story and telling it in a compelling way to customers, partners, trade media, analysts, and high level business press.
 
Senior-level, hands-on talent
Red Javelin use senior professionals with proven track records exclusively. This means that unlike other firms that hire junior staff, Red Javelin employs only professionals that are highly experienced, tenacious and creative, working on the front lines and pushing for real results. We have turned dozens of start-up companies into industry leaders and introduced new sectors into the market. We don’t waste your time or ours on things that won’t work and are direct and honest in advising you on what strategy to employ to achieve your objectives.
 
Cost-effective execution
We believe in intelligence without excess. We decided against a downtown address and eliminated many of the traditional agency inefficiencies that require high retainers and inflexible contractual commitments. Our clients like this, allowing them more flexibility and more accessibility to smart people that can “turn on a dime” and deliver revenue-producing results. Red Javelin is able to package one customized program of select high-value marketing communications and public relations services that fits within today’s tight marketing and PR budgets.