Hidden Targets Blog

Jan 28, 2013

Creating content is challenging for most organizations. But one thing is clear. Content generates leads.

Jan 11, 2013

Companies that rise to leadership positions understand how to leverage communications strategically. It is the one piece that is typically underestimated by executive teams that truly changes the game. There needs to be a perfect storm of content, context and market conditions for it to be successful.

Nov 27, 2012

How many times have you seen PowerPoint decks that go on forever with lots of fancy graphics but say nothing new?  We all dread “death by PowerPoint” yet we keep doing it.

Nov 13, 2012

Sales, operations and finance professionals are being asked to take time out of the core responsibilities to Tweet on a daily basis and some are even being “goaled” on it as part of their overall work responsibilities. 

Nov 07, 2012

According to marketing automation vendor HubSpot, companies generate 67% more leads if they blog. And guess what? Leads generated by blog content are usually QUALIFIED leads.
If you aren’t blogging then you are missing out.

Nov 01, 2012

IDG recently released the 2012 IDG Enterprise Customer Engagement report and it provides great insight for B2B marketers that sell technology products.

Mar 19, 2012

Marketing and communication strategies need to change as market develop to be effective. The communications strategy that you may use in a nascent market is very different than what you would employ in a growing market ready to cross the chasm.

Jan 04, 2011

I  recently attended a session on “The Convergence of Marketing & PR in a Digital Age” presented by PR Newswire’s Director of Emerging Media, Michael Pranikoff.

Oct 27, 2010

I have been thinking a lot about this lately – how communications operational excellence impacts both internal and external momentum.

Oct 05, 2010

BREW Boston kicks off this week with more than 15 events targeted at helping and educating entrepreneurs in Greater Boston.