What Does a Start-up Need to be Successful in PR?
Posted by: Dana Harris
Nov 17, 2008
Over the past 20 years, I have seen many high-tech companies flourish into market leaders and others close their doors.
I’ve been very fortunate position to work closely with founders of these companies, advising them on smart communications strategies, making a big splash for their companies personally and creating unique story angles to keep them in front of their prospects. But what I’ve noticed is that there are some common credentials the truly successful start-up companies bring to the table.
Some of these credentials include:
- A strong founder or CEO that is marketing/PR savvy OR hires someone that is bright, fast-acting and in tune with the company’s prospects
- Someone who is truly passionate in communicating what they do
- Great technology that can be differentiated from the pack (with some help)
- Measurable business goals and ideas of how marketing and PR can be aligned to help achieve these goals
- Accurately define their target market(s) and market opportunity
- Already working with prospects to give beta product, hand holding these customers and do all they can to make these first customers as successful as they can be.
- Having a vision for how technology will change the way industries will work in the future.
Companies will continue to come and go but with these fundamentals for success and strong execution, entrepreneurs will be better position themselves to gain, claim and sustain market leadership in today’s markets.