I love the new marketing tools! I use them every day. Blogs, Facebook, Twitter, SEO, and Inbound marketing are all essential tools for any Internet marketing program.
Late last week I took my teenage daughter on several college tours. We drove a thousand miles and visited several colleges and universities. Seeing it through the eyes of a sixteen year old really hit home the importance of marketing, messaging and branding.
Have you seen the new viral JC Penny Web Film – Beware of the DogHouse? Whether you think it is funny or incredibly sexist, it certainly has spurred recognition and conversation – isn’t that the point?
I have been reading quite a bit about cutting back on marketing spend in 2009 but instead of pontificating about marketing on the cheap I thought I would show examples of how companies are successfully cutting back and still getting great results. This is the first post in a series.
As many companies look to scale back on expenses, marketing and PR budgets are being heavily scrutinized and in many cases are being cut indiscriminately. But you can’t just stop marketing your products and services, since doing so can significantly impact the size of your pipeline and success of your sales efforts. But you can do a lot on a smaller budget. How?