Hidden Targets Blog

Jan 04, 2011

I  recently attended a session on “The Convergence of Marketing & PR in a Digital Age” presented by PR Newswire’s Director of Emerging Media, Michael Pranikoff.

Oct 27, 2010

I have been thinking a lot about this lately – how communications operational excellence impacts both internal and external momentum.

Mar 09, 2010

To Blog or not to Blog?

Nov 17, 2009

I love the new marketing tools! I use them every day. Blogs, Facebook, Twitter, SEO, and Inbound marketing are all essential tools for any Internet marketing program.

Nov 11, 2009

Last night I attended my first Tech Tuesday event held at the Microsoft NERD building on Memorial Drive. Here is a shout out to Microsoft for providing the food and beverage at the event.

Aug 04, 2009

Late last week I took my teenage daughter on several college tours. We drove a thousand miles and visited several colleges and universities. Seeing it through the eyes of a sixteen year old really hit home the importance of marketing, messaging and branding.

Jul 21, 2009

I recently read the New York Times article by Claire Cain Miller “Spinning the Web: P.R. in Silicon Valley” July 5, 2009, and came away thinking it was an informative article on how public relations is changing due to new social media tools that are “blurring the lines between journalists and everyone else”, and an excellent chronicle of one start up company and PR professional’s experience.

Mar 27, 2009

As each week brings more depressing economic news, executives are forced to communicate important company information every day.

Mar 25, 2009

Part 4 of a 4-part look inside this powerful marketing tool.

Mar 24, 2009

Part 3 of a 4-part look inside this powerful marketing tool.