Hidden Targets Blog

Jan 04, 2011

I  recently attended a session on “The Convergence of Marketing & PR in a Digital Age” presented by PR Newswire’s Director of Emerging Media, Michael Pranikoff.

Oct 27, 2010

I have been thinking a lot about this lately – how communications operational excellence impacts both internal and external momentum.

Jan 20, 2010

Last night was an extremely exciting upset for the Republicans, a huge change for Massachusetts and for future politics in Washington.

Jul 21, 2009

I recently read the New York Times article by Claire Cain Miller “Spinning the Web: P.R. in Silicon Valley” July 5, 2009, and came away thinking it was an informative article on how public relations is changing due to new social media tools that are “blurring the lines between journalists and everyone else”, and an excellent chronicle of one start up company and PR professional’s experience.

Jun 30, 2009

It’s 2:00 in the afternoon and I have received 35 newsletters today. That doesn’t include my feeds from various blogs and sites. All of this information came from companies, industry pundits, journalists, venture capitalists, and people that I have found to be interesting over the course of my career.

Jun 17, 2009

Promotion in Support of June Innovation Month, Packages Starting at $2,500 per month

Jun 05, 2009

With the economic downturn , VCs sending technology entrepreneurs in a tailspin and funding hard to come by, it’s hard to know what a company should do with their current PR and marketing efforts. As companies scrutinize expenses, it’s important to determine which marketing dollars will get you more bang for the buck.

Mar 25, 2009

Part 4 of a 4-part look inside this powerful marketing tool.

Jan 27, 2009

There are some tremendous success stories being written and talked about regarding the successful leveraging of social media for PR.

Jan 15, 2009

We’re living in the digital age and today nearly everything is done virtually.