Leading or Following? Communications Excellence Plays a Role
Posted by: Lisa Allocca
Oct 27, 2010
I have been thinking a lot about this lately – how communications operational excellence impacts both internal and external momentum.
I have been thinking a lot about this lately – how communications operational excellence impacts both internal and external momentum.
It was only six weeks ago when Joe Caruso, Advocate for Entrepreneurs for the past 20 years, called his friends with a great idea…let’s celebrate everything related to launching and nurturing companies in the Boston area. Silicon Valley does it; New Orleans does it, so why not Boston?
I love the new marketing tools! I use them every day. Blogs, Facebook, Twitter, SEO, and Inbound marketing are all essential tools for any Internet marketing program.
Last week I attended another interesting MassTLC unConference session called “Firing Founders is VC-101: How to Keep Your Founder Job.” The session was run by Russ Wilcox, President and CEO of E Ink and Chip Hazard, General Partner at Flybridge Capital Partners.
I have attended all of MassTLC’s unConferences and the event yesterday was definitely the best. The crowd was very optimistic and you could feel the energy as soon as you walked into the room. The event was sold out and there were entrepreneurs buzzing around looking to get advice on how to run their businesses and learn more about various technology topics from their peers (see agenda – http://masstlc09.org/wall).

Lately I am asking venture funded or bootstrapped companies, “So, what’s your exit strategy?” Usually I get some type of answer but this year, my question is being answered with “I am not sure anymore.”

Over the past 20 years, I have seen many high-tech companies flourish into market leaders and others close their doors.