It’s 2:00 in the afternoon and I have received 35 newsletters today. That doesn’t include my feeds from various blogs and sites. All of this information came from companies, industry pundits, journalists, venture capitalists, and people that I have found to be interesting over the course of my career.
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I believe it was James Carville that coined the phrase “It’s the economy, stupid” back in the early 1990s during Bill Clinton’s presidential campaign against George H.W. Bush.
Last week I attended Mass Technology Leadership Council’s spring meeting on “The Future of Software & The Internet unConference“.
With the economic downturn , VCs sending technology entrepreneurs in a tailspin and funding hard to come by, it’s hard to know what a company should do with their current PR and marketing efforts. As companies scrutinize expenses, it’s important to determine which marketing dollars will get you more bang for the buck.