Red Javelin recognizes that all organizations are not alike and their communications needs differ depending on where they are in their company, product and technology lifecycles. Depending on your company's specific business objectives, Red Javelin will design a tailored package of high-value public relations and marketing services - combined with proven tactics that will give you the results you need - and that fit your budget.
PR/Media Relations
Who is your audience? And where do they go for trusted information? Is it an investor reading the Wall Street Journal? Is a consumer reading Gizmodo, iLounge or E-Gear looking for the latest information on consumer electronics? Is it an IT professional looking for product advice in Network World? Whether it is business press, technology trades, vertical media, consumer media, print, broadcast, radio, or online social media or blogs, Red Javelin is expert at what questions to ask and how to craft creative, compelling story angles so you can rising above the noise to gain the attention of customer and become a credible leader in the market.
Red Javelin’s PR media relations services include:
- Corporate & Product Launch Planning & Execution
- Press release & News Program, Product Launches
- Creative Proactive PR
- Executive Visibility Program
- Speakers Bureau
- Customer Success Stories
- Buzz Generation Blog Programs
- Vertical Focused PR
- Bylined Article Placement
- Placement in Feature Stories
- Product Reviews
- Media Training
- Awards Program
Messaging
Who are you? What do you do? Why should anybody care? Your success depends on the impact your message has in your marketplace. In today’s crowded market, it is paramount to articulate consistent and differentiated key messages to all audiences. Using Red Javelin’s Messaging Blueprint methodology, we help create a roadmap of key messages for insuring a consistent integrated communications program. It enables a company to speak with a clear and consistent voice to all their audiences.
Analyst Relations
Red Javelin makes it their business to understand the behind-the-scenes market dynamics. Analysts are industry influencers. Customers seek them out for purchasing advice and the media looks to them for guidance on sorting out the reality from the hype. We have long-standing relationships with all the big analyst firms such as Forrester, Gartner and IDC, as well as the boutique firms in key verticals to help you "influence the influencers".
New Marketing Services
We have editorial staff to meet all your writing needs, whether it’s web site content development, ghostwriting a bylined article, creating a newsletter or developing detailed customer success stories to be used on your website or in collateral.
ROI Measurement
Successful programs align communications strategies with the overall business objectives. How do we know if we’ve moved the needle? We measure it—quantitatively and qualitatively.
