Emerging growth technology companies are looking for smaller, more boutique firms with senior-level staff to implement cost-effective, proven marketing and media relations programs to drive sales and become industry leaders. We are pleased that our approach and unique package of services is resonating with the market. We are continually excited to grow our business and develop results-oriented marketing initiatives for our clients as they move to the next level of leadership.
Dana Harris, Co-founder, Red Javelin Communications
Co-Founder
dana(at)redjavelin.com
Years in the business
Dana Harris brings more than 18 years of public relations, market strategy and in-depth knowledge of the technology industry to Red Javelin's emerging growth technology clients.
What she loves about doing PR for emerging growth tech companies
Positioning and packaging a company and products into messaging for competitive advantage, introducing new sectors to the market, the continuous innovation in the tech market, working directly with CEOS and senior execs, translating my passion into pitching high-level stores for my clients, being part of the “rise” as a company (and usually the “underdog”) grows and becomes successful against larger, more formidable competitors.
Specialties
Proven track record in making high level business & broadcast placements for her clients, developing creative pitches tied to hot industry trends, PR programs for publicly-held companies, the strategy behind the tactics, pre-and post-IPO or acquisition PR.
Past lives
- Senior Vice President, Schwartz Communications, where she got hooked on turning small entrepreneurial companies such as Open Market, Xylogics, Security Dynamics, SpeechWorks, Be Free, Viaweb and MapInfo into industry leaders.
- Account Manager, Rourke & Co (now MS&L)
- M&A Consultant, Schubert Associates
- Analyst, BBN Communications
- Computer Consultant, Andersen Consulting
What she does for fun
Spending time with friends and family, avid skier, running and competitive swimmer, accomplished pianist and enjoys building homes.
Education
MBA, Babson CollegeB.S., Finance/Computer Science, Boston College