Red Javelin did an outstanding job helping KinetiCast to create a clear, differentiated corporate and product message. They were extremely resourceful and worked quickly to identify the best opportunities based on market research and other business attributes. As a result of their work, we've been able to focus our efforts with the greatest potential to maximize revenue.
Michael Grosso, Founder and CEO, Kineticast

"While some agencies pitch you with their senior staff and then put junior staff on your account, everyone on the Red Javelin team is senior. They all have extensive backgrounds in marketing and public relations and provide me with guidance, thought leadership, and practical strategy – it’s a though I hired an agency full of ‘the best of the best’ without the expense associated with a large firm. They really understand our business, and in the years that we have worked together, they have generated significant visibility for MetaCarta and have helped to establish us as leaders in our market."
Claudine Bianchi, Vice President of Marketing
MetaCarta
“Red Javelin has been instrumental in helping us to quickly gain brand awareness with new products in new markets. As a company who has recently re-branded itself, this has been critical to achieving broad media and analyst coverage in our target categories. Red Javelin expertly and quickly internalized our needs and translated them into actions that have short-term impact.”
Barry H. Yanes, Executive Vice President, Sales & Marketing
Blue Raven Technology
“The Red Javelin team delivers creative, targeted results. Their expertise in high tech enables them to provide custom recommendations that yield high value results maximizing our return on PR investment. Working only with senior people challenges us to consistently think out-of-the-box and helps us be more competitive in the business intelligence and life sciences markets.”
Dave Menninger, Vice President
InforSense
“Red Javelin has become an extension of our communications team. They have elevated DALSA’s thought leadership in the machine vision industry – both in North America and internationally. Their Media Metrics Program has helped us measure our success and increase the visibility of our public relations efforts with DALSA’s executive team. It is now a strategic element in the company’s overall branding efforts.”
Kirk Petersen, Director, Marketing Communications
DALSA
“Red Javelin has an in-depth knowledge of our market and trends. They combine strategic thinking with strong PR skills to consistently seek out opportunities for measurable results. They regularly drive us to think out-of-the-box and the best part is that they are a pleasure to work with.”
Rusty Williams, Founder
Prospero Technologies
“Red Javelin did an outstanding job helping KinetiCast to create a clear, differentiated corporate and product message. They were extremely resourceful and worked quickly to identify the best opportunities based on market research and other business attributes. As a result of their work, we've been able to focus our efforts with the greatest potential to maximize revenue."
Michael Grosso, Founder and CEO
Kineticast
“Red Javelin has consistently demonstrated that they have a clear understanding of PR and AR best practices. Their hands-on approach from their senior team of energetic, dedicated professionals and ability to package our capabilities in the context of industry trends has served us well."
Derek Slayton, Director of Marketing
Reflectent Software
“The Red Javelin team has done a great job raising visibility for Blue Fang Games by generating positive articles in the press, and helping us win key industry awards and speaking opportunities," said Scott Triola, Chief Operating Officer of Blue Fang Games. "In the gaming industry it is often the products and publishers that take center stage, and it is challenging for the developers to get recognition in the media. Red Javelin took on this challenge and through creativity and persistence has worked with us very successfully on our corporate PR efforts to raise awareness of Blue Fang Games as a leading game developer."
Scott Triola, COO
Blue Fang Games
“As a leading technology provider in the exciting and blossoming industry of online games and virtual worlds, it is essential for us to be able to cut through the clutter of a start-up label and deliver a clear value proposition. We brought in Red Javelin to help us tighten our message and support it with quality case studies so we could bring our market presence to the next level. From day one, they asked all the right questions to guide us in fleshing out our key benefits, and led with exceptional project management and enthusiasm. I am looking forward to working with them on future projects.”
Jennifer Frkanec, Director of Marketing
Vivox
"Red Javelin has been instrumental at helping our company gain tremendous exposure throughout the industry press. They acted well as a part of our team, quickly understood our market and technology challenges, and executed a PR strategy that aligned well with our marketing objectives. Red Javelin packaged our story so the press would find it compelling, secured standalone product coverage, and generated a steady stream of revenue-generating leads."
Jordan Frank, Director of Marketing and Business Development
Traction Software
"Dana and her partner Lisa Allocca have done a great job for a number of early stage companies where I serve as advisor, director, and/or investor. Every startup technology company should consider using them."
Joe Caruso, Investor, Advisor, Advocate
Bantam Group and Common Angels
“Red Javelin Communications has been instrumental to the growth of our business and to TripAdvisor becoming the fastest growing travel web-site worldwide this year. Red Javelin's creative and tenacious work with the media has resulted in our coverage in the New York Times, USA Today, Associated Press, and CBS News Radio. Due in part to all this great press coverage, TripAdvisor has skyrocketed in the last 12 months to become the 9th most popular travel site on the web."
Langley Steinert, Chairman and co-founder
TripAdvisor
"Red Javelin gets it. They are a results-oriented and really understand what it takes to launch an emerging technology company. They have exceeded our expectations."
Jim Gayton, Director
SercoNet
"After experience with many PR firms worldwide, I have been pleased with the responsiveness and professionalism of Red Javelin. They have been a valued partner in both corporate awareness programs and new product roll-outs. More importantly, at the end of the day, they deliver results."
Don Springer, CEO
Fullscope
"We significantly value our partnership with Red Javelin. They are PR veterans that continually address company needs without losing sight of broader market trends and issues. Red Javelin offers a rare combination of tactical coverage and strategic counsel and because they have kept their agency small I always receive prompt professional service from an industry expert."
Jeanne M. Phelps, Director of Marketing Communications
Seranoa Networks
"Red Javelin is an excellent marketing partner. They are a creative, candid team that you can rely on when launching a company, a program or product. They proactively studied our market segment, identified the trends and worked hard to move us into a leadership position."
Carolyn Holden, Executive Director
Strategic Sourcing Advisory Council
"When it comes to refining company and product positioning and messaging in short order, Red Javelin really gets it. From developing corporate elevator pitches to need-it-now projects, Red Javelin truly delivers with top-notch professionalism and a broadened scope of experience in the high tech industry."
Julie A. Paradiso, Marketing Communications Manager
Altaworks Corporation

