The Need for Marketing Automation
Can you do online marketing without a platform? The simple answer is yes. But, you will need some disparate tools that are not integrated or scalable. You will need a blogging platform, social media publishing and monitoring tools, SEO tools, e-mail package, events package, and analytics – each of these tools requires particular expertise to use them correctly and a senior person to manage the entire process as well as interpret the analytics. Marketing automation provides full blogging/social/SEO/CRM integration as well as automated lead nurturing. We are primarily a HubSpot shop but have also worked provided content marketing service for other content marketing platforms such as ActOn and Marketo.