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what we do

At the core of every successful company is a great story.

At the core of every successful company is a great story. Packaging that story, making it fresh, relevant and differentiated each day to engage prospects and steer them through the sales cycle is the secret sauce to fueling sales.

But having great a story is only the first step. Delivering it to the market with the right content and through the right channels to engage customers or interest reporters, bloggers, and influencers is just as important to promoting brand and driving industry leadership. It takes a strategic and thoughtful approach to get the results.

 

Dana and her partner Lisa Allocca have done a great job for a number of early stage companies where I serve as advisor, director, and/or investor. Every startup technology company should consider using them.

Joe Caruso, Investor, Advisor, Advocate Bantam Group and Common Angels

The Red Javelin team delivers creative, targeted results. Their expertise in high tech enables them to provide custom recommendations that yield high value results maximizing our return on PR investment. Working only with senior people challenges us to consistently think out-of-the-box and helps us be more competitive in the business intelligence and life sciences markets.

Dave Menninger, Vice President, InforSense

Red Javelin has been instrumental at helping our company gain tremendous exposure throughout the industry press. They become part of our team, quickly understood our market and technology challenges, and executed a PR strategy that aligned well with our marketing objectives. Red Javelin packaged our story so the press would find it compelling, secured standalone product coverage, and generated a steady stream of revenue-generating leads.

Jordan Frank, Director of Marketing and Business Development, Traction Software