public relations
High Impact Public Relations Builds Brands and Positions Thought Leaders
The media still remains the most cost-effective way to communicate to a broad audience to help establish a credible brand. By combining effective storytelling with focused strategic public relations strategies and tactics, we help companies to cut through the media clutter.
Our PR services are not a one sized fits all. We customize each program to flexibly fit the budgets of today's technology companies and to align with their business objectives. Our services include:
- Messaging
- Media Relations
- Thought Leadership PR
- Industry Analyst Relations
- Corporate Speaking Programs
- Crisis Communications
Messaging
Using our structured and proven process, Red Javelin uses our proven Messaging Blueprint methodology to create a roadmap of top-level company, market and product messages for you to use as a foundation for all marketing and communications. We dive deep into your market to validate your position, analyze key competitors and then help define and develop concise, compelling messaging that clearly articulates who you are, how you’re different, and why anyone should care. The resulting document enables a company to speak with a clear and consistent voice throughout all of the marketing and sales efforts.
Media Relations
We believe that industry leaders are not born overnight. Leaders communicate a steady stream of news to the market to introduce new products, announce customer wins, awards, event participation and new partners. In our basic PR program, we identify a comprehensive list of media targets, develop a strong news schedule, draft SEO-friendly press releases and other appropriate content, and proactively outreach to journalists, bloggers and influencers to secure the awareness and coverage that will move the needle for your business. Our custom programs also include:
- Media Monitoring & Metrics -- provide a cost-effective way to monitor your industry, company and competitor news daily and create metrics that demonstrate value of your media relations program.
- Media Coaching -- prepare key spokespeople to speak journalists, bloggers, investors, and key influencers.
Thought Leadership PR
Proactive, relevant storytelling makes the difference between ordinary companies and leaders in their respective markets. Our team works closely with you to identify today's top trends, your vision for the future and how you tie into major market and industry developments. We leverage hot topics to generate coverage, tell your story and increase your thought leadership. Whether you’re just starting up or a publicly held company, Red Javelin believes that companies that rise to leadership position excel at communicating industry vision, are consistently mentioned in industry articles, are featured in key outlets, and continually educate the marketplace. This program combines various services including:
- Editorial calendar feature program -- to ensure that your company and spokespeople are regularly mentioned and prominently placed in industry feature stories that may be applicable to your market.
- Bylined articles -- to give your company visibility and highlight your expertise on a particular issue or market.
- Customer case studies -- critical to the success of any public relations program, customer testimonials showcase how your solution is being used in real-world scenarios and how it is provding value to your targeted market.
- Product reviews program --positive reviews put your products and services on the buyer short list.
- Awards program -- awards highlight your core competencies and make you stand out from the pack.
Industry Analyst Relations
Top industry analyst firms influence between 40% and 60% of commercial technology sales. If your company is selling a complex technology solution to enterprise decision makers, chances are your prospects will be looking to third-party research firms for validation about your company, products and services. Our long-standing relationships help us understand who has influence and why. We ensure that your company has the opportunity to tell your story and that your company is represented accurately in appropriate market reports.
Corporate Speaking Programs
Red Javelin's Speaking Program is ideal for companies that want to establish thought leadership and spotlight their executives as industry experts. Our team will create topic abstracts, develop a comprehensive target list of conferences and tradeshows to secure strategic, high-quality speaking engagements.
Crisis Communications
Red Javelin helps you develop an appropriate communications strategy for responding to any crisis, large or small. We work with you to develop a general comprehensive crisis communications program that prepares your company and spokespeople to respond to internal and external adverse events. We also become an extension of your team during a crisis to put a strategy in place, develop appropriate messages, and then help execute on the tactics to get the word out.
