5 PR Strategies to Drive Your B2B Marketing Campaigns in 2020

5 PR Strategies to Drive Your B2B Marketing Campaigns in 2020

Public relations is so much more than press releases. Public relations is a set of activities that cultivate a positive reputation with the public through various unpaid or earned communications. And for B2B companies, securing earned media is focused on targeting a specific business audience, knowing how to reach that audience, and having a deep understanding of the motivation that drives them to purchase your products.

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