Ul-Based, Media Relations, Content Marketing, Writer
10 years’ experience working in broadcast and digital journalism, PR and content marketing.
With her strong background in journalism, Emma has a natural passion for storytelling in many forms; whether it is through video, infographics, blog posts or eBooks.
Her many years working as a TV and radio news presenter, producer, editor and researcher for national and international news outlets such as the BBC, Channel 4 News and ITV News in the UK, and ABC News in Australia, means that she has unique insight into the media and the workings of the newsroom.
In her free time, Emma is a lecturer and tutor at Leeds Beckett University in the UK and enjoys teaching young people the many skills she’s gained over the years in broadcast journalism, public relations and communications.
Emma has a BA in History and an MA in Television Journalism, which she gained at Leicester University and Nottingham Trent University, respectively. She currently lives in a small village called Boston Spa near Leeds in Yorkshire, England.
“Because I have ‘been on the other side’ as a journalist, I know what journalists are looking for and I get a thrill out of securing great coverage for clients. My passion for good storytelling and attention to detail has helped me be on the forefront of data-driven content marketing.”