Inbound, Content Marketing and Social Media
More than 25 years of experience in both agency- and client-side B2B marketing.
From developing brand messages to integrating online marketing objectives, Shari’s talent is helping clients find the best mix of marketing communications media to reach their goals.
Shari provides expert content development, strategy and inbound marketing for healthcare and technology companies, including social media campaigns, blog writing, e-mail newsletters, website management (CMS), and content writing (such as white papers, case studies and e-books).
Based in the greater Boston area, Shari has worked with small start-ups and large international corporations, including spending several years abroad in Europe. She has worked remotely for more than 15 years and is skilled in all manner of digital applications, including HubSpot, WordPress, Drupal, and social media tools such as Buffer, Sprout and HootSuite.
In her spare time, Shari enjoys outdoor activities such as paddle boarding, kayaking and hiking. She has a B.S. degree in Public Relations from the University of Florida.
“Content marketing doesn’t mean sending people your sales brochure. It’s important that you don’t overlook the top of the funnel: people are looking for information to help them understand and define a problem…they are not looking for sales messages at that stage of the buyer’s journey. Make sure you’re creating quality content for every stage, not just the bottom of the funnel.”