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Fire up Your Sales Channels with ABM

As business starts to open up, you will need to begin re-engaging your indirect sales channel. With seventy-five percent of all the world’s goods selling through indirect channels (Source: Forrester Research), it is critical that you keep engaged with your channel partners....

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Use Motion Graphics to Level-up Your Brand

The great disruptor of 2020 has really shaken everything up. COVID-19 is forcing companies to communicate their brand differently, in a new tone of voice that’s customer-centric and reassuring in these uncertain times. This post was written by Alexander Acker, President of Adventure House, a...

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Babson’s B.E.T.A. Challenge Goes Online

As an alumna of Babson College’s MBA program and regular mentor for entrepreneurial students at the university’s Blank Center, I had the opportunity last week to participate again as a judge for the Undergraduate Semifinalist competition in the Babson Entrepreneurial Thought & Action® (B.E.T.A) Challenge....

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