Fragmented education industry makes selling hard
The ultimate goal of the education technology (edtech) industry is to improve education by finding ways that technology can boost learning, enhance the classroom and the institutions that serve these students in the digital age. The market if fragmented with school leaders, teachers, parents, and students with all different needs. And with the number of ed innovators on the rise, how do you better understand your audience and better market your products and services to outsmart the competition?
Modern marketing tactics built for edtech
Red Javelin creates the stories promoting your definition of the future of learning to resonate with your multiples stakeholders. We’ve worked with education companies that range from non-profits to ed-tech startups to global learning companies in both K-12 and higher ed. Our proven go-to-market strategies will help you shorten the selling process, increase brand awareness, thought leadership and find new customers.
Education technology knowledge includes:
- Student information systems (SIS), ERPs
- Higher education and K-12 solutions
- Edtech organizations and accelerators
- Assessment solutions
- Language learning platforms
- eLearning software
- Continuing ed, financial aid, recruitment, recruitment, etc.