Traditional marketing is no longer as effective in complex industrial sales
Industrial buyers are following in consumer’s footsteps. They are in self-serve mode and choose to remain invisible for most of their buying journey. They will only engage with sales when they are ready to buy. The same is true when attracting new talent to your company. With an ageing workforce, you want to put your best foot forward and become known as an innovative thought leader in the era of Industry 4.0.
Get In Front Of Prospects at Every Stage
Red Javelin develops growth-marketing programs to help you attract project managers, plant managers, buyers, specifiers, facility managers, and engineers looking for your product or services. We help you digitize your marketing and elevate your brand by packaging a blend of thought leadership, inbound marketing, content, PR, digital marketing, web design, social media and other tactics to raise your visibility and drive high-profit revenue.
Industrial and manufacturing expertise:
- Sensors and IoT
- AI and machine learning
- Data analytics
- CNC Systems
- Smart building systems
- Chemical compliance
- Machine vision
- AI image processing
- Industrial tooling
- Commercial lighting
- Industrial/commercial laundry
“Red Javelin has been an extension of our communications team for many years. They have elevated DALSA’s thought leadership in the machine vision industry – both in North America and internationally. It's now a strategic element in our overall branding efforts."