How to Create Your Strategic Marketing Plan – Part 1

How to Create Your Strategic Marketing Plan – Part 1

I t is that time of year! Marketing organizations are planning and budgeting for 2020. As you work through your process, remember that you have four major audiences that you need to address – employees, customers, prospects, and community. Although you may have done this exercise in previous years, it is important to revisit it on an annual basis. Markets change – sometimes rapidly.

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