Improve Customer Acquisition Costs with a Killer Marketing Strategy
Most companies view marketing as an expense item. In fact, we’ve seen a number of companies scale back on their marketing efforts to hire more sales people with great contact lists. That works until they have exhausted their network. Without a strong marketing program, your sales team is going to have limited reach.
That is where marketing kicks in. Marketing is all about extending your brand’s reach and paving the way for the sale.