Strategy & Message 


Moving from challenger to leader doesn’t just happen in today’s fast-changing, increasingly crowded marketplace. It starts with a holistic, integrated marketing strategy, along with your key messages, aligned with your business goals.

Strategy and tactics go hand-in-hand.

If they aren’t working together, they’re working against you.


To help you stand out from the crowd, Red Javelin’s strategic marketing team will dive into your company and competitors and work with you to craft a customized, integrated strategy with key messaging that guides your customers along every step of their buyer’s journey. Our strategy and messaging services include the following:

Integrated Marketing Plan

Audit & Insights

Baseline where you are today

Persona Development

Persona Development

Know your ideal customers

Competitive Analysis

Competitive Analysis

See how you stack up in the market

Brand Positioning

Brand Positioning

Understand your unique value

key messages

Key Messaging

Develop your brand story

Thought Leadership  icon

Thought Leadership

Talk about your industry vision

Tech Stack icon

Marketing Tech Stack

Make sure you have the right tools to scale

Campaign Tactics icon

Campaign Tactics

How you reach your targeted audience

Sales Enablement Icon

Sales Alignment

Work towards common goals

I need a strategy.