A clear and bold header
A more subdued subheading![Strategy](https://www.redjavelin.com/hubfs/Strategy.png)
Strategy & Message
Moving from challenger to leader doesn’t just happen in today’s fast-changing, increasingly crowded marketplace. It starts with a holistic, integrated marketing strategy, along with your key messages, aligned with your business goals.
Strategy and tactics go hand-in-hand.
If they aren’t working together, they’re working against you.
To help you stand out from the crowd, Red Javelin’s strategic marketing team will dive into your company and competitors and work with you to craft a customized, integrated strategy with key messaging that guides your customers along every step of their buyer’s journey. Our strategy and messaging services include the following:
![Integrated Marketing Plan](https://www.redjavelin.com/hs-fs/hubfs/content%20icon.png?width=100&height=100&name=content%20icon.png)
Audit & Insights
Baseline where you are today
![Persona Development](https://www.redjavelin.com/hs-fs/hubfs/Persona.png?width=100&height=100&name=Persona.png)
Persona Development
Know your ideal customers
![Competitive Analysis](https://www.redjavelin.com/hs-fs/hubfs/Competitive%20icon.png?width=100&height=100&name=Competitive%20icon.png)
Competitive Analysis
See how you stack up in the market
![Brand Positioning](https://www.redjavelin.com/hs-fs/hubfs/ABM%20Icon.png?width=100&height=100&name=ABM%20Icon.png)
Brand Positioning
Understand your unique value
![key messages](https://www.redjavelin.com/hs-fs/hubfs/key%20messages.png?width=100&height=100&name=key%20messages.png)
Key Messaging
Develop your brand story
![Thought Leadership icon](https://www.redjavelin.com/hs-fs/hubfs/Thought%20Leadership%20%20icon.png?width=100&height=100&name=Thought%20Leadership%20%20icon.png)
Thought Leadership
Talk about your industry vision
![Tech Stack icon](https://www.redjavelin.com/hs-fs/hubfs/Tech%20Stack%20icon.png?width=100&height=100&name=Tech%20Stack%20icon.png)
Marketing Tech Stack
Make sure you have the right tools to scale
![Campaign Tactics icon](https://www.redjavelin.com/hs-fs/hubfs/Campaign%20Tactics%20icon.png?width=100&height=100&name=Campaign%20Tactics%20icon.png)
Campaign Tactics
How you reach your targeted audience
![Sales Enablement Icon](https://www.redjavelin.com/hs-fs/hubfs/Services%20Images%20032023/Sales%20Enablement%20Icon.png?width=100&height=100&name=Sales%20Enablement%20Icon.png)
Sales Alignment
Work towards common goals