Integrated Inbound Program Increases Web Site Traffic 12X and Monthly Leads by 45%


A small manufacturer wanted to raise brand awareness, drive more web traffic and leads.


Red Javelin developed an aggressive integrated program consisting of SEO-optimized blog posts, social media, public relations, lead nurturing, and content including case studies and ebooks highlighting industry trends.


Within 8 months, web site traffic increased 12X, 45% more monthly leads and the average conversion rate for content offers was 38% – twenty percentage points above the industry average.