Branding is critical to business. It is your identity, sets you apart from the competition, and presents a memorable impression. This recognition increases company value, provides insight, sets expectations, and makes acquiring new customers easier.
There are several reasons why a company considers rebranding. Companies rebrand when they reposition in a market or when it experiences rapid growth. Or, over time, a brand can become dated, and that’s when rebranding has to be considered.
In the case of VCTI, a combination of rapid growth and a dated image were the catalysts for new messaging, a new brand identity, and a new website.