PR, Event Marketing, and 95% Increase in Web Traffic Results in Global Deals for Start-Up Manufacturer
PR, Event Marketing, and 95% Increase in Web Traffic Results in Global Deals for Start-Up Manufacturer
Challenge
An innovative start-up with an OEM sales strategy wanted to secure meetings with twelve global brands and wasn’t getting any traction.
Solution
The Company decided to exhibit at CES with the goal of securing meetings with twelve OEMs on the targeted OEM list. Prior to the show, the team was not able to secure any meetings. Red Javelin implemented an aggressive PR campaign to raise visibility. The goal PR program focused on securing syndicated coverage to rise above the noise of 4400 vendors and 7000 media attendees and attract the attention of the targeted OEMs. Red Javelin was able to secure syndicated coverage prior to the show in major outlets.
Result
The Company signed several OEM deals that resulted from twelve strategic meetings with potential partners – ten of which were on the original targeted list and two new unknown prospects. 95 media briefings, 600+ press mentions including USA Today, Washington Post, Entrepreneur, Mashable, and CNET, 2500+ social shares, 95% increase in web traffic.
