Launch Marketing

Launching a product or a service these days has become increasingly complex. Successful launches are carefully choreographed and include integrated plans from many disciplines, including product marketing, marketing, public relations, sales, support, and channel marketing. Do it right the first time.

Launch marketing success with an integrated approach

Launching a company and a product is much more than a single event. It is a multi-disciplined process, a series of activities, and rolling thunder marketing that spans 90-120 days with the objective of building awareness and momentum to drive sales. You only get one chance to make a good first impression. Red Javelin will help you lay the groundwork and develop a launch strategy that helps differentiate you and your product from the pack. We will set in motion the optimum mix of PR, content marketing tactics, and campaigns to meet your marketing objectives and goals.

Launch Content Marketing

Whether it is blogging, social media, sneak peek, and teaser messaging, online business listings, or updating your website, Red Javelin will ensure your marketing is synced for success.

Launch Public Relations

We employ a targeted go-to-market approach that establishes sustainable and speedy market traction for early product awareness. We leverage your beta testers and early customers to seed market awareness with media outlets, influencers, and early adopters.

Sales Enablement Tools

Contextual advertising can be profitable. It can either pay for your hosting and maintenance costs for you website or it can pay for a lot more.

See how we helped these companies with their launch!

Xeros: Launching a New Industrial Superstar into an Old School Market
In Cleantech / Launch Marketing / Messaging / Public Relations
NxStage: Healthcare PR with Grand Opening Rolling Thunder Campaigns
In Launch Marketing / Life Sciences & Healthcare / Messaging / Public Relations
TripAdvisor: How a Small Online Travel Company Used PR to go Global
In Consumer / Launch Marketing / Messaging / Public Relations

"Red Javelin's experienced, knowledgeable team really understands what it takes to bring an emerging technology company into the headlines. Their strategic planning, creativity, persistence, and tactical execution delivered a significant amount of high-profile press coverage for our company, increasing our visibility with our target customer, and as a result, increasing our sales opportunities."

- Sadhana J., Sr. Director of Marketing
"Red Javelin's creative and tenacious work with the media has resulted in our coverage in the New York Times, USA Today, Associated Press, and CBS News Radio. Due in part to all this great press coverage, TripAdvisor has skyrocketed in the last 12 months to become the 9th most popular travel site on the web."

- Langley S., TripAdvisor