Positioning & Messaging

Differentiate and show your value

Simplifying complex technology into compelling stories is hard

 

In B2B marketing, your message strategy is the foundation of everything you do. Instead of a long list of features, functions or capabilities, messaging must focus on business outcomes, be relevant in today’s market, and succinctly communicate your value propositions.

We’re masters at creating brand stories worth sharing

Immersed in complex markets, Red Javelin brings unmatched knowledge of market players and technical knowledge to create clear, compelling and differentiated messaging that becomes the cornerstone of who you are and what you want to be. We help you create stories that are relevant, defensible, and sustainable and make what you do a “must have” to various target audiences to help build brand, drive customer engagement and grow your business.

Differentiate and show your value

Our Messaging services help you to understand the competition and what motivates your prospects and customers. We define their pain points, and develop value propositions that will inspire them to act. 

  • Red Javelin’s Messaging Blueprint
  • Positioning workshops
  • Brand narratives and pitches
  • Branding/Identity 

See the messaging that made the difference

  • Atrion: New Personas and Messaging for Manufacturing Software Company Turns GREEN INTO GOLD
    In Cleantech / Messaging
  • Xeros: Launching a New Industrial Superstar into an Old School Market
    In Cleantech / Launch Marketing / Messaging / Public Relations
  • LearnLaunch: Driving Awareness for Boston’s Leading Edtech Community
    In Ed Tech / Industry / Messaging / Public Relations / Services
  • NxStage: Healthcare PR with Grand Opening Rolling Thunder Campaigns
    In Launch Marketing / Life Sciences & Healthcare / Messaging / Public Relations
  • TripAdvisor: How a Small Online Travel Company Used PR to go Global
    In Consumer / Launch Marketing / Messaging / Public Relations
  • MassTLC: Marketing Strategy and Refresh for New England’s Largest Technology Association
    In Content Services / Industry / Manufacturing / Messaging / Services / Strategy

Let’s talk about your messaging!

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  • “As a leading technology provider in the online games and virtual worlds, it is essential for us to be able to cut through the clutter of a start-up label and deliver a clear value proposition. We brought in Red Javelin to help us tighten our message and support it with quality case studies to bring our market presence to the next level. From day one, they asked all the right questions to guide us in fleshing out our key benefits, and led with exceptional project management and enthusiasm.”

    - Jennifer F., Director of Marketing

  • "When it comes to refining company and product positioning and messaging in short order, Red Javelin really gets it. From developing corporate elevator pitches to need-it-now projects, Red Javelin truly delivers with top-notch professionalism and a broadened scope of experience in the tech industry."

    - Julie P., Marketing Communications Manager