Our roots are in tech and B2B PR
Earned media remains the most influential way to shape brand opinion and drive content sharing. Red Javelin’s entrepreneurial, agile, and tenacious style powers the PR machine we create for our clients. We help emerging-growth companies use communications to increase their brand awareness, showcase innovations and build industry relevance in today’s complex, digital world.
Generating consistent media coverage is a critical component to increasing brand awareness and credibility in your market. Earned media placements remain the most powerful, cost-effective and efficient way to communicate to a broad audience. Whether you’re launching, raising the profile of your company to recruit, preparing to raise capital or positioning the company for a future merger or acquisition, we can help you attract new leads into the sales funnel and build your brand.
Our creativity and insight gets results
Red Javelin combines years of technology media relations expertise with a strong dose of creativity and a breadth of relevant industry insights to secure the coverage you need. We understand what matters to the key influencers across both print and digital media platforms and know what it takes to create thought leadership. And our proactive, relentless style and way to engage with media authentically is why many innovators choose us.
- Ongoing media relations
- News & press release programs
- Thought leadership campaigns
- Corporate and financial PR
- Company and product launches
- Bylined article placement
- Event publicity
- Speaking & awards
- Customer storytelling
- Editorial calendar/feature story placement
- Vertical market PR
- Internal/employee communications
- Executive coaching
PR Strategy & Counsel
Having a plan and dynamic strategy sets the foundation for everything we do. We research, do more research and combine years of experience with competitive insights and best practices to create a plan that will deliver measurable results. We help you integrate the results of your public relations activities into your overall marketing strategy to move the needle for your business. And our real-time counsel, whether it’s about emerging trends or new perspectives that relate to your story, is what keeps our clients coming back.
We distill complexity into simple storytelling
The core of our success at Red Javelin is our ability to distill the complexities of technology and make it simple to understand, compelling and differentiating. We create relevant, and impactful stories and shape messaging that captures attention and resonates with the media. We are experts on packaging higher-level stories for the business press. And we keep our fingers on the pulse of fast moving innovative markets to turn our clients into game changers.
Industry Analyst Relations
Industry analysts are instrumental in influencing purchasing decisions, advising on vendor strategy, and in creating markets. If you’re a technology vendor, relationships with key influencers help you gain a better position in your market.
Red Javelin’s long-standing relationships help us understand who has influence and why. We make sure you are part of that conversation. We ensure that your company has an opportunity to tell your story, and help you communicate appropriate market positioning, and competitive differentiation to generate the corporate momentum you need to be seen as a leader.
Speaking & Awards Programs
By putting your company’s best minds forward, your business can educate the market and be recognized as a thought leader. And by winning awards for your company and new products, your business becomes a credible vendor securing third-party endorsements that are critical for an emerging-growth business.
Red Javelin knows what it takes to secure prominent speaking slots, industry and product awards that will establish the confidence, trust and vision a company needs to be recognized as an expert in their industry.
We’re here for you during a crisis
Our philosophy is simple: be prepared. Our ready-to-go team of experienced professionals helps you manage your organizational reputation and keep public trust intact.
We’ll help you develop and implement M&A, internal and other communications plans to coordinate and control the distribution of the information, ensure a consistent and correct message is delivered to internal and external parties.
Our thoughtful crisis communications will direct you to manage crisis situations before they escalate so you can respond quickly and effectively, even in a digital world.
For global companies, U.S.-based companies entering new markets or international companies looking to expand their footprint in the U.S., Red Javelin has expertise in running global PR programs and implementing various cost-effective media relations tactics to make your emerging-growth company boost visibility across the globe.
“Red Javelin has an in-depth knowledge of our market and trends. They combine strategic thinking with strong PR skills to consistently seek out opportunities for measurable results. They regularly drive us to think out-of-the-box and the best part is that they are a pleasure to work with.”
“The Red Javelin team delivers creative, targeted results. Their deep expertise in technology enables them to provide custom recommendations that yield high-value results maximizing our return on PR investment."
"Red Javelin's creative and tenacious work with the media has resulted in our coverage in the New York Times, USA Today, Associated Press, and CBS News Radio. Due in part to all this great press coverage, TripAdvisor has skyrocketed in the last 12 months to become the 9th most popular travel site on the web."
“Red Javelin has consistently demonstrated that they have a clear understanding of public relations and analyst relations best practices. Their hands-on approach from their senior team of energetic, dedicated professionals and ability to package our capabilities in the context of industry trends has served us well"