Strategy

Engineer a road map for success

Let us help you grow your business
the right way

 

Today’s digital age requires data-driven, human-centric strategies that connect brands with people in new ways. Marketing is about connecting with customers on their terms, delivering personalized experiences that build relationships.

Strategy before tactics

Red Javelin’s Strategy First Service creates a customer-centric, game-changing plan that aligns your business goals with tactics to attract, connect and engage with new and existing customers.

Start with a game-changing plan 

 

After our discovery meeting where we learn about your current marketing efforts, your business goals and KPIs, the team will develop the following Strategy First Plan:

  • Market Research and Data – Market research and data form the cornerstone of a well-developed marketing strategy.
  • Customer Buying Personas – We interview your customers and sales team to identify your ideal customer persona. Personas focus on your ideal customer’s pain points.
  • Customer Journey Map –A roadmap of suggested marketing tactics for each phase of the customer buying journey is created to achieve your goals.
  • Competitive Marketing Audit – We’ll study your competition on how they communicate in the market and make recommendations on how to minimize their impact in your market.
  • Integrated Marketing Plan – Strategy and tactics must work together in order for a business to achieve momentum. We will develop an annual plan as well as a 90 Day Action Plan. From our research and an audit of your existing marketing and digital presence, we’ll recommend the highest-impact activities you need to consider implementing today.

I want a game-changing, integrated marketing plan.

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  • "We significantly value our partnership with Red Javelin. They are PR veterans that continually address company needs without losing sight of broader market trends and issues. Red Javelin offers a rare combination of tactical coverage and strategic counsel and with prompt, professional service from industry experts."

    - Jeanne P., Director of Marketing Communications