There are now 21 Influencers in the Technology Buying Cycle

There are now 21 Influencers in the Technology Buying Cycle

Say what? Is that a typo?

That was my first reaction when I read the latest report titled “The Drive to Transform Powers a More Inclusive Buying Dynamic” from industry research firm IDG.  This year’s report revealed that there are on average 21 individuals involved in a new enterprise technology purchase! Gulp.

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