What is the Difference between your Brand Story & Sales Message?
Red Javelin conducts quite a few messaging workshops where we bring together internal stakeholders from executive teams, sales, customer service, development, and marketing to develop brand stories and sales messages. It is common to find that each stakeholder has a different perception and understanding of what “messaging” entails. Many believe that there is a single message to convey. This is definitely not the case. Let’s take a closer look.