PR Metrics & Reporting
PR is more than a tactical tool for creating brand awareness—it is a strategic advantage for nurturing relationships and driving conversions and the earned media you need to drive a successful integrated marketing program. PR drives traffic, traffic creates leads, leads become pipeline, and pipeline becomes revenue. To demonstrate this strategic value, Red Javelin identifies key metrics such as volume and quality of coverage, quarterly competitive reports and trackable links to prove the business impact of PR efforts. We’ll also provide you with a detailed monthly report of activities.