Thought Leadership Blog Program Increases Web Traffic by 25% and Increased Share-of-Voice 5X

Thought Leadership Blog Program Increases Web Traffic by 25% and Increased Share-of-Voice 5X

Challenge

A business segment within a large global company focused on IoT solutions for smart buildings/smart cities did not have a formalized program for communicating thought leadership and felt that their brand was losing traction against its competitors.

Solution

Red Javelin developed an extensive content marketing plan including a thought leadership blog, premium content, and social media.

Result

Increased web traffic by 25% and leveraged blog content for 18 placements in industry publications for 5X increase in share-of-voice.