Inbound Marketing

Are you looking for an effective way to get more leads and sales for your business? Inbound marketing attracts qualified buyers to your website by offering them the helpful information they need when seeking solutions to their business challenges. It is a tried and tested method that works. Today, 93% of all B2B purchases begin with an online search. Red Javelin develops and executes strategic inbound campaigns that will increase your traffic, leads, and sales month-over-month, year-over-year.

We will help you:

• Increase Your Website Traffic
• Build Your Inbound Marketing Foundation
• Generate More Leads
• Create Amazing Content
• Acquire New Customers
• Maximize Your HubSpot Investment
• Delight Your Customers

Start with a Game Changing Plan

Attract prospects and convert leads with compelling and contagious content. Having a solid content strategy is at the core of any marketing organization. Done right, it can be a game changer. Red Javelin’s Content Strategy Blueprint includes:

• Personas Development – identify needs, pain points
• Content Audit – gap analysis of what you have and what you need
• Map of the Buyer’s Journeys – map content to each stage in the buyers journey
• Leadership Topics – identify and curate leadership topics that align with the company’s business objectives
• 90-Day Action Plan – Editorial and content plan

Attract and Trust with Amazing Content

Keeping the content pipeline full with fresh and engaging content is a challenge for any marketer. Our award-winning team of brand journalists bring your story to life.

• Blog posts, email campaigns
• Bylined Articles, White Papers, Solutions Briefs
• Customer Case Studies
• Sales Materials, Infographics, Slideshows
• Brochures, Data Sheets, Sell Sheets
• Video & animation

Capture More Leads with Marketing Automation

We can work with your current marketing automation or recommend one to begin capturing leads from your content offers.

• Inbound campaign planning & management
• Develop compelling offers
• Develop the conversion path
  • Call-to-Action
  • Landing Pages
  • Forms

Convert and Close Highly Qualified Leads

The conversion process captures and nurtures your leads through the buyer’s journey. It’s all about establishing trust by helping them through the process, making it as easy as possible, and being helpful. We develop a custom program to help you meet your business objectives.

• • Social Media Marketing
  • Social Advertising
  • Inbound campaign planning & management
  • Nurturing workflow campaigns
  • eMail Campaigns
  • Landing Pages
  • Content Offers
  • Forms

Turning Customers Into Loyal Advocates

Delight customers by continuing to meet their needs to transform them into champions for your organization. Exceed your customer’s expectations by continuing to educate them on your offerings and industry trends.

• Trigger Marketing
• Social Media Monitoring
• Surveys
• Dynamic Content
• Analytics