Public Relations

Earned media to elevate your brand

Our roots are in tech and B2B PR

 

Earned media remains the most influential way to shape brand opinion and drive content sharing. Red Javelin’s entrepreneurial, agile, and tenacious style powers the PR machine we create for our clients. We help emerging-growth companies use communications to increase their brand awareness, showcase innovations and build industry relevance in today’s complex, digital world.

Media Relations

Generating consistent media coverage is a critical component to increasing brand awareness and credibility in your market. Earned media placements remain the most powerful, cost-effective and efficient way to communicate to a broad audience. Whether you’re launching, raising the profile of your company to recruit, preparing to raise capital or positioning the company for a future merger or acquisition, we can help you attract new leads into the sales funnel and build your brand.

media relations
insight

Our creativity and insight gets results

Red Javelin combines years of technology media relations expertise with a strong dose of creativity and a breadth of relevant industry insights to secure the coverage you need. We understand what matters to the key influencers across both print and digital media platforms and know what it takes to create thought leadership. And our proactive, relentless style and way to engage with media authentically is why many innovators choose us.

  • Ongoing media relations
  • News & press release programs
  • Thought leadership campaigns
  • Corporate and financial PR
  • Company and product launches
  • Bylined article placement
  • Event publicity
  • Speaking & awards
  • Customer storytelling
  • Editorial calendar/feature story placement
  • Vertical market PR
  • Internal/employee communications
  • Executive coaching

PR Strategy & Counsel

Having a plan and dynamic strategy sets the foundation for everything we do. We research, do more research and combine years of experience with competitive insights and best practices to create a plan that will deliver measurable results. We help you integrate the results of your public relations activities into your overall marketing strategy to move the needle for your business. And our real-time counsel, whether it’s about emerging trends or new perspectives that relate to your story, is what keeps our clients coming back.

PR
storytelling

We distill complexity into simple storytelling

The core of our success at Red Javelin is our ability to distill the complexities of technology and make it simple to understand, compelling and differentiating. We create relevant, and impactful stories and shape messaging that captures attention and resonates with the media. We are experts on packaging higher-level stories for the business press. And we keep our fingers on the pulse of fast moving innovative markets to turn our clients into game changers.

Industry Analyst Relations

Industry analysts are instrumental in influencing purchasing decisions, advising on vendor strategy, and in creating markets. If you’re a technology vendor, relationships with key influencers help you gain a better position in your market.

Red Javelin’s long-standing relationships help us understand who has influence and why. We make sure you are part of that conversation. We ensure that your company has an opportunity to tell your story, and help you communicate appropriate market positioning, and competitive differentiation to generate the corporate momentum you need to be seen as a leader.

Speaking & Awards Programs

By putting your company’s best minds forward, your business can educate the market and be recognized as a thought leader. And by winning awards for your company and new products, your business becomes a credible vendor securing third-party endorsements that are critical for an emerging-growth business.

Red Javelin knows what it takes to secure prominent speaking slots, industry and product awards that will establish the confidence, trust and vision a company needs to be recognized as an expert in their industry.

We’re here for you during a crisis

Our philosophy is simple: be prepared. Our ready-to-go team of experienced professionals helps you manage your organizational reputation and keep public trust intact.

We’ll help you develop and implement M&A, internal and other communications plans to coordinate and control the distribution of the information, ensure a consistent and correct message is delivered to internal and external parties.

Our thoughtful crisis communications will direct you to manage crisis situations before they escalate so you can respond quickly and effectively, even in a digital world.

crisis
international PR

International PR

For global companies, U.S.-based companies entering new markets or international companies looking to expand their footprint in the U.S., Red Javelin has expertise in running global PR programs and implementing various cost-effective media relations tactics to make your emerging-growth company boost visibility across the globe.

See how we get PR results

  • Acquia: Creating Thought Leadership in Open Source Web Content Management
    In Enterprise Software / Public Relations / Thought Leadership Marketing
  • Ignite Sales: Bringing Credibility to Fintech Startup’s Technology as a Leading Banking Analytics Platform
    In Analytics / Industry / Public Relations / Thought Leadership Marketing
  • BLiNQ: Introducing New Storytelling to a Nascent Mobile Networking Market
    In Mobile Cloud Iot / Public Relations
  • Teledyne DALSA: Leveraging Subject Matter Experts in Manufacturing Industry
    In Content Services / Industry / Manufacturing / Public Relations
  • Tabblo: Launching A New Photo Sharing Site into A Crowded Market
    In Consumer / Public Relations
  • Xeros: Launching a New Industrial Superstar into an Old School Market
    In Cleantech / Launch Marketing / Messaging / Public Relations
  • DivorceNet: Increasing Executive Visibility & Awareness for Small Consumer Website
    In Public Relations
  • LearnLaunch: Driving Awareness for Boston’s Leading Edtech Community
    In Ed Tech / Industry / Messaging / Public Relations / Services
  • NxStage: Healthcare PR with Grand Opening Rolling Thunder Campaigns
    In Launch Marketing / Life Sciences & Healthcare / Messaging / Public Relations
  • TripAdvisor: How a Small Online Travel Company Used PR to go Global
    In Consumer / Launch Marketing / Messaging / Public Relations

Ready to kick off your media relations program?